New sites are always at a disadvantage when it comes to ranking well in Google, particularly when the domain name is new, too. This phenomenon, known by some as the “Google Sandbox” and by others as the “TrustBox,” is not a myth. It is very real and very much an issue for the subject of this issue’s SEO Report Card - the fair trade supporting merchant “Two Hands Worldshop.”
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Providing “Toys with Conscience” to consumers around the world for over 20 years, PlayFair has offered unique, open-ended, stimulating learning, and educational toys through catalogs and retail locations. Sticking to their business foundation, Play Fair Toys wanted to be conscience of their online consumers and develop additional website merchandising control. Netconcepts rebuilt PlayFairToys.com to have as much character as their products.
Among the features of Playfairtoys.com are personalized account creation, real-time shopping cart on every page, newsletter sign-up, customer information section, help-text for shipping, gift wrapping, and much more including a blog written by President and CEO of Play Fair Toys, Marilyn Walker.
One of the most notable, and successful, aspects of Play Fair Toys is their usability of product navigation. Products are labeled into classic toys, by interest, activity, age level, sale items, best selling, and more. Check out PlayFairToys.com
[ conversion | client admin cms | SEO ]
Visit site: Play Fair Toys
Brian Quinton, author for DIRECT Magazine discusses the effect of Long Tail optimization and the opportunity held by unbranded keywords. Quinton turns to Netconcepts’ VP of Search, Brian Klais, for expertise of the Long Tail of Natural Search key performance indicators.
Unbranded keywords are the key to unlocking natural search’s success potential. However, the ability to measure your natural search channel and quantifying your ROI is a new concept for most companies. Quinton does a great job of tying in the research and background that went into Netconcepts’ white paper “Chasing the Long Tail of Natural Search” to these ground breaking advancement in search.
Read this entire article and learn how to capture your own Long Tail.
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This website critique was conducted by David Fry and Stephan Spencer. David Fry focused on the site’s content and functionality while Stephan Spencer, Founder and President of Netconcepts, tested Jegs.com’s search capabilities.
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In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.
RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.
Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.
This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.
Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.
You Will Discover:
This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.
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They say that “Imitation is the sincerest form of flattery.” Not if you are a Web site owner and you have a brand to protect, however!
I’ve seen designs copied, content copied, even entire sites copied. It’s so easy for infringers to “View Source” and take whatever they like, without regard to copyright.
You can locate copyright infringers pretty easily with Copyscape if they’ve lifted some of your page copy. It’s much more difficult if they’ve limited their sticky fingers to just your design.
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This month, let’s sneak a peek at FreshPair (www.freshpair.com), an underwear etailer, and a small sampling of its backlinks. We will discover thier secret for recieving high search engine rankings for such sought after trophy terms as “panties,” “bras,” and “underwear.” However, its possible, their secrets are better kept in the top drawer.
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“Netconcepts is one of the best SEO shops in the world. We hired them after an extensive search and have been very impressed with their capabilities, professionalism and work deliverables. I would highly recommend Netconcepts!”
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PoolDawg offers one of the largest selections of billiards and gameroom products on the web. PoolDawg is also the ultimate resource for your home gameroom, carrying pool table repair kits and furnishings certain to improve any gameroom. After a Pooldawg.com website audit, this ecommerce site was redesigned and built by Netconcepts to ensure full SEO site structure could be achieved.
Among the extraordinary site features offered to customers are testimonials, buying guides, billiard basics, RSS for featured products, detailed product specifications, and more.
One of the unique and very successful features of the new PoolDawg site is the shopping cart, real-time, shipping estimator. Providing a shipping estimate early in the check out stage allows for total price transparency to the shopper and conversion rate optimization to PoolDawg. PoolDawg.com offers one stop shopping for all your billiard needs.
[ conversion | client admin cms | SEO ]
Visit The Site: Pooldawg
For More Reading: Testimonial, Case Study
“From courtesy on the phone and by email, to the hard facts, research, and top-notch skills on SEO needed to help our business grow, Netconcepts has it down pat like none other.”
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